Everyone comes out ahead on this one. They don’t give you ideas … (https://mycreativeresolution.com/newsletter/) Since that decision I haven’t really struggled with what to include because I’m naturally finding inspiration in life and online. We usually send out newsletters once a week with a preview for the latest blog posts, plus a round up of related blog posts (it breaks the rule about not duplicating content somewhat, but we’ve found it works). Try these 50 suggestions for author newsletter content. Relate lessons you’ve learned from writing a book. Their goal is to not only make … Interview an author in your genre. While you’re at it, you might also mention your vacation travel plans. It’s true in real estate and it’s true in … 10 Ways Introverted Writers Can Handle Marketing Their Books on Patty Wysong's Patterings, You Can Get Published Even If You Never [Fill in the Blank] on Marian Merritt's Lagniappe, Sink or Publish: It's All How You See Adversity on Seriously Write, Interview With Zoe M. McCarthy on American Christian Fiction Writers, Communication Between Men and Women on Ginger Solomon's Monday Musing, Story Setting Part 1: It’s More Than a Place, Christmas Scavenger Hunt Round-Robin: The Gift of the Magpie, Seasons for Writers: Saying Good-bye and Hello, Why Readers Left Your Story: It Didn’t Start in the Right Place, Holding Back Story Info Doesn’t Always Create Suspense, 10 Ways Introverted Writers Can Handle Marketing Their Books, You Can Get Published Even If You Never [Fill in the Blank], Sink or Publish: It's All How You See Adversity. I have been publishing my newsletter for about three years now, and in that time my biggest stumbling block has been content. https://shaylaraquel.com/blog/authoremailtips 26. That’s why when I partnered with The Book Designer for a series of posts on the newsletters, I knew that one installment would focus on what to put in a newsletter. 2. Good article – especially re sharing reviews, putting a survey form right in an email, and talking about other books. Tell me what’s working for you in the comments and share your best ideas for other authors! Don’t feel bad: Sometimes, coming up with new ideas for blog posts is difficult even for the best writers. We also send out occasional newsletters … Mastering your online author presence is something all modern writers need to learn how to do – especially those who are self-published.. An important part of that platform and online presence is an author newsletter… Briefly mention the books … 33. You’ll find lots of great designs here so you don’t have to create one from scratch, saving you lots of time and energy. There is a lot of writerly experience and wisdom shared in the interviews. But, why? Include links to the author’s social media profiles. It took me a long time to figure out what to share in my newsletter bc I wanted it to be more than my blog, which is where I share thoughts on creativity and painting. Enter your email address to subscribe to this blog and receive notifications of new posts by email. I have been doing this for well over a year. Photos of readers holding your book? Chief Executive Group also produces e-newsletters … Newsletter content ideas to keep your newsletter interesting. Your readers will want to meet you in person, so you should be sure to share your public events schedule. 31. Those same readers are also interested in news that touches on the books they like to read, so if you find a story that either changes the background of one of your stories (or even better yet, news that invalidates accepted tropes in your genre) you should include them in your newsletter. See more ideas about newsletter content ideas, marketing, author. Want to receive these e-newsletters? Pass on endorsements, a quote, or a discussion about your book. Where newsletter publishers used to be the smartest people in the room, they are now the sad old fuddy-duddies of the online marketing world, hopelessly outdated, clinging desperately to a dying technology, destined to be crushed by new and savvier competitors. This is where you curate the best stuff you saw, read, listened to, ate, visited, played, and so on. Whatever industry you’re in, our mix of pre-made templates can fit various design needs. Have a clean, unique design… […] Thus, I found it really useful to research topics like expert tips for mailing list emails and what to include in an author newsletter (more on that here and here, too). Briefly mention the books you’re reading in a 100-word to 200-word review, and explain why you like or dislike them. Share life milestones: marriage, new baby, educational degrees (best to post only milestones for personal information). 24. The benefits of author newsletters. Write fun facts about your writing process. Generally speaking, newsletters fall into one of two broad categories: For the longest time I have sent out newsletters devoted to a single topic. For example, an SF author might keep their subscribers apprised of new exoplanents announcements such as the earth-sized planet that was discovered orbiting Proxima Centauri back in 2016. Practical advice to help build better books, by Nate Hoffelder on June 13, 2019 21 Comments. Provide an obvious way to subscribe for updates. For example, if you write historical fiction set in Great Britain in the middle ages, you might tell your readers about how the remains of Richard III were identified. If you come across a joke on Facebook that is relevant to your genre, you should consider including it in your next newsletter. Alert subscribers to promotions, special pricing on your books, and when pre-ordering is available. If you are going to be in a region near some of your readers, and you have the time and energy, you might meet them for coffee. how the remains of Richard III were identified, https://mycreativeresolution.com/newsletter/, https://allthekissing.com/2018/10/what-to-include-in-an-author-newsletter/, https://shaylaraquel.com/blog/authoremailtips, https://careerauthors.com/what-to-put-in-your-author-newsletter/, https://www.copypress.com/blog/19-types-of-content-to-include-in-your-newsletter/, 12 Key Research Topics For Self-Publishing Authors (Part II) – Dani J. Norwell, Ep 294 Content ideas for author newsletters, and meet Mick Elliott, author of the Squidge Dibley series. This site uses Akismet to reduce spam. Do you book readers enjoy your interviews? I have traveled a different path, Eileen. 10. Give subscribers a slice of your life as a writer. Impart supplemental information about your characters. Receiving fan art? Discuss social themes associated with your book. On my website, wordrefinerdotcom, look for a review with lots of comments, that is the interview. Invite Subscribers to Your Events and Specials. If you’ve written a blog post that your subscribers will want to read, you should mention it in your newsletter. 14. Oh, and don’t forget your online events like webinars or live streams for podcasts! For example, I’d really like it if I could get a poster or a model of one of the ships in the SF series I read. This worked well for me because I write non-fiction and offer technical services, but lately I have started to transition to a “buffet” style newsletter so I could share a half-dozen interesting bits of information that reader would find useful. Provide a sample chapter or excerpts. Share helps that have made your life easier. Ask your subscribers if they can help you launch your next book by: If one of your readers says yes, add them to a special mailing list for your launch team, and while you are at it you should also plan how you will reward them with perks. And I really enjoy connecting with other artists and sharing their work. Required fields are marked *, Notify me of followup comments via e-mail, −  Original content – While recycling content is cool for your blog, your newsletter should be 100% original content… You could ask your readers to choose between several cover designs, or ask them which of your characters they like the most (that character might be popular for a spin off novel! (Who fortunately are also book buyers.). This would create interest and insight into … If you can, you should also make sure that the reviewer is a subscriber to the newsletter; they will love that you value their effort, so sharing their review is a great way to pay them back for writing it. (They were found in a carpark, buried under a two-door.). I think people are interested in the life of creatives even if they don’t do that type of work. Be easy to navigate. Chief Executive magazine (published since 1977) is the definitive source that CEOs turn to for insight and ideas that help increase their effectiveness and grow their business. Share handouts from your speaking engagements. Feature book reviews of others’ books. For permission to reprint articles from this site, please contact info@thebookdesigner.com, Marin Bookworks 369-B Third Street #572 San Rafael, CA 94901. This will give them the chance to binge-buy as many of your books as they can afford. Reveal the expanded backstory you used to develop a character. It might be either signed copies of your books, or fun swag that you picked up on a trip. Your newsletter subscribers won’t be interested in hearing about all your daily activities, but they are readers so chances are they will be interested in what you are reading. Reader-generated content. (In some cases they have found that bodies buried with swords which had been assumed to be men were actually women.). Every author enjoys the interview a lot. 30. Each issue focuses on a different topic and pulls together the very best content all in one place! All of which was really aimed at other authors. You should keep a copy in a Word file and then paste it into the newsletter. BTW, this event calendar is one of those things that you can recycle from one newsletter to the next. If you are an author looking for ideas for blog posts (or if you’ve run out of blog post ideas), you have come to the right place. Announce book signings, speaking engagements, and other events with detailed attendance information. 13. Use a tool like Canva to create a cool infographic for your newsletter. 16. The technical details were easy to iron out, graphics were a relatively simple problem that could be solved by Canva’s stock templates, and growing my mailing list wasn’t too hard, but figuring out what to put in my newsletter had me stumped. It’s live because anyone can join in and ask a question or leave a comment. 41. A great way to reward your newsletter subscribers and keep them coming back for more is to give them exclusive content–or if not exclusive, at least give it to them first. Then I decided to share everything inspiring me “in the hopes of inspiring” the readers. 22. Behind the scenes. 46. Include a photo of your writing space. 38. Enlist a character to host the newsletter post. Do you have more ideas for newsletter content? Great post! By Dana Leipold/ Here’s an interesting question: should authors or writers have an email list? Include a blog to showcase the author’s personality and/or writing process. Here you will find past issues of our HealthyChildren.org e-newsletter. Your … 11. Register for HealthyChildren.org … There is so much a fiction writer could blog about and connect with … display: none !important; The answer is, absolutely. Include images, artwork, and personal photos. People appreciate being heard, and they like it when their opinion is sought on an important topic, so why not use your newsletter to ask questions? That is not very specific, I know, so here’s a list of things authors can put in their newsletters. This might seem like fluff to some, but a lot of readers like hearing jokes that rely on clever word play. I bill it as the only live interview for authors on the internet. 48. 6. — Read on http://www.thebookdesigner.com/2019/06/14-content-ideas-for-author-newsletters/ […], […] 14 Content Ideas for Author Newsletters :: The Book Designer […], […] Need inspiration for newsletter content? 35. Add an infographic. (That’s what I do.). Thank you for such an informative post that will help me improve my newsletters. | Australia, Digital Pubbing - 79 Resources for Planning, Launching, and Marketing Your Book, 14 Content Ideas for Author Newsletters - The Book Designer - Lacrecia’s books, http://www.thebookdesigner.com/2019/06/14-content-ideas-for-author-newsletters/, Ep 294 Content ideas for author newsletters, and meet Mick Elliott, author of the Squidge Dibley series. I interview authors on my website, as part of a weekly book promotion. Keep up the great work. | Australian Writers’ Centre blog, Writer Newsletter Survey Results | Stray Thoughts, Die Woche im Rückblick 07.06. bis 13.06.2019 - Wieken-Verlag Autorenservice, the single topic newsletter lets you demonstrate your expertise, the “buffet”-style can be three or four times as useful to your subscribers, contributing creative skills to the campaign, sharing your launch campaign on social media. It got so bad that I even let three or four months go by before sending out a newsletter, which is terrible because it gave subscribers time to forget me or lose interest. In my experience readers who are interested in SF are also interested in cutting edge science and tech, and readers who like fantasy also like to read about related topics like how food production impacted migration, etc. Questions about … Thanks, Jonathan. Provide a way to contact the author. The short answer is that you can have anything that will interest your readers. You can also reward your subscribers by running a contest where you give away something your readers will value. (That’s how I buy ebooks, at least…). https://www.copypress.com/blog/19-types-of-content-to-include-in-your-newsletter/. 40. 39. https://allthekissing.com/2018/10/what-to-include-in-an-author-newsletter/ Thanks for the great post! I always have a running list of ideas that come to me throughout the month. I focus more on their writing and publishing experience. Add a specialty corner: writing tips, book-related recipes, historical facts, gardening tips—anything you have expertise in. As you say, authors are also readers, or at least they should be. Spice up your subject lines. Before you settle on a newsletter title, try brainstorming the content you will publish for the first several newsletters. Share the story behind the novel’s story. 8. The most common content strategies. Recount personal experiences that appeared in a book in some form. 3. The last tip post I did with regards to newsletter content ideas was on 5 specific content ideas for your newsletters that would keep your subscribers wanting to open your emails. But the four ‘blog’ links at the bottom all just link back to this blog post. Introduce your team; provide short bios on your agent, editor, etc. Your newsletter subscribers won’t be interested in hearing about all your daily activities, but they are readers so chances are they will be interested in what you are reading. Engagement • September 25, 2017 7 creative ideas for your employee newsletter. Tags author email list, author emails, author marketing, Author newsletter, email growth strategies, email marketing, email marketing strategies, email marketing tips, email newsletter… Note outside news or events related to topics in your book. This will help you forge a connection with your readers, and also turn them on to new authors. Not only will this introduce your readers to new authors, it will also help those authors find new readers. Just generate ideas, plan articles in advance, and survey your customers about your newsletter content ideas… At the same time, you need to be careful to limit how many reviews you mention in a newsletter; if you include too many, readers will lose interest. This is where you offer a peek behind the curtain of your current project, bringing fans … Isn’t a website, a … 5. You can share tempting excerpts from a book before it is released, or share the bonus chapters where the story continues. If you’ve written a blog post that your subscribers will want to read, you should mention it in your newsletter. AUTHOR NEWSLETTER CONTENT IDEAS . Offer installments of short stories or multiple aspects on the same subject. .hide-if-no-js { Insert links to blog, website, Amazon and Goodreads author pages, and reviews. We’re all busy people and we find ourselves spending less and less … We’ve talked before about the importance of building your author platform. ... That theme will help you brainstorm ideas about your newsletter. https://careerauthors.com/what-to-put-in-your-author-newsletter/ But my focus is on readers now. How could they?” I couldn’t disagree more! It takes a team to launch a book, or so I am told, and your newsletter is a great place to find new team members. Media consumption list. A statement that we hear all the time is, “Fiction writers don’t need to blog! Recount your experiences at book events. 19.  =  Hold character interviews—discuss issues your character faced. 28. If you come across a video on sword-making, or a paper on famines, while researching for your next book, you might mention them in your newsletter, and explain how these details impacted your story. 45. 2. Or, a historical fiction author might share a link to a news story about DNA-testing Viking skeletons. 0 How to Start an Author Newsletter Using MailChimp. Offer giveaways—yours or others’ books in your genre, gift cards, or book-related goodies. While you’re at it, why not embed a form into the email so that your readers can respond right away? I’d definitely enter a contest to try to win the poster or the model–and if I lost I would probably go buy the model – and the poster, too. you plan to attend over the next few months so they can plan ahead and meet you at one of those events. I know I do, that’s why I don’t have a newsletter. Here are fourteen ideas. 20. Here are some ideas for fresh content you can send out: News or Events related to your book topic Author Interviews Round-up of articles published on your blog Fun facts about your writing … 50 Ideas for Author Newsletter Content 1. 17. Get ideas from the best Author Newsletters and start creating yours - it is Easy and Free! Sure, you could ask them to email you, or you could link to a Google form, but if you embed a form you can eliminate one step in the process, and increase the number of responses. 12. With that in mind, the following are a few ideas to help you design your newsletter. Below, you’ll find a great list of blog post ideas … Both types of newsletters have their merits: But no matter which type of newsletter you choose, they can both include the same type of content. IDEAS 1-10 Company Information IDEAS 31-40 Put a Human Face on Your Business IDEAS 11-20 Product Updates and How-Tos IDEAS 21-30 Content, Content, Content IDEAS: 41-45 Help and Support IDEAS 46-50 Event Information 50 Must-Have Content Ideas for Your Email Newsletter Email newsletters … Give your thoughts about the writing industry. Add a table of contents (lengthy newsletters). If they do it’s a great approach I might take a serious look at. Tell what sparked book locations, plots, or characters. If so, share them with us in the comments. }. Kindleprenuer’s most recent post on this topic can help you […], […] 14 Content Ideas for Author Newsletters […], […] “14 Content Ideas for Author Newsletters” on The Book Designer […], […] I have been publishing my newsletter for about three years now, and in that time my biggest stumbling block has been content. […], […] Nate Hoffelder: 14 Content Ideas for Author Newsletters […], Your email address will not be published. This classroom newsletter template stands out from the rest with muted colors, an inspiring header image, and lots of… 9. Direct subscribers to articles you’ve recently published. - Australian Writers' Centre Ep 294 Content ideas for author newsletters, and meet Mick Elliott, author of the Squidge Dibley series. Keep it simple, keep it catchy. However, I realize those ideas … One of the best ways to sell your books is to share what others say about them, which is why you should consider sharing excerpts of reader reviews in your newsletter. Browse our gallery of newsletter templates for ideas for your own publication. I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. Click to tweet. ), or you might ask them what they are reading so you can find out more about your readers. 49. Feb 10, 2018 - Author newsletters | newsletter content ideas | Building your mailing list | Ideas for when you have your mailing list built and need newsletter ideas for engaging subscribers and driving sales | mailing list newsletter marketing strategies. If you’re using your own publishing, website, or blog name, you … Request and publish subscribers’ nominations of the best book in your genre. Book Author Newsletter Examples created with MailerLite. It’s important for indie authors to know how to write an author bio that tells readers: who you are, what you write, why readers should trust you, and how you stand out from other writers.. Post readers’ contributions (reviews, a book-related how-to, or their takeaway from yours or other authors’ books). What have you used successfully in your newsletter? Discuss hobbies, places, or events you enjoy. I wouldn’t devote too much of your newsletter to deals, but if your books are about to go on sale, you should let your subscribers know a few days in advance. Share writing milestones: signing an agent, book contracts, book releases, book awards. Post readers’ contributions (reviews, a book-related how-to, or their takeaway from yours or other authors’ … 15. I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. With your readers, and don ’ t forget your online events like webinars or live for... Survey form right in an email … a collection of your main character ’ s social profiles..., 2019 21 comments and when pre-ordering is available: signing an agent, book contracts book. Writing process has been content more ideas about newsletter content ideas, marketing, author ’ a. Your own publication marriage, new baby, educational degrees ( best to only... Places, or characters approach I might take a serious look at you like or dislike them or dislike.... Ideas … keep it catchy you design your page in a carpark, buried under a.. Have a newsletter title, try brainstorming the content you will find past issues of our HealthyChildren.org.! 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Articles you ’ ve learned from writing a book in your next newsletter and. A lot of writerly experience and wisdom shared in the “ from ” field as you say, authors also... A link to a news story about DNA-testing Viking skeletons mind, the following are a few ideas help... Can plan ahead and meet Mick Elliott, author some cases they have found that bodies buried with swords had. Why I don ’ t have a newsletter title, try brainstorming the content you will find issues! Newsletters … Provide an obvious way to subscribe for updates not only will this your... The content you will publish for the author ’ s true in real estate and it ’ s in... Ve written a blog to showcase the author Media newsletter here a discussion about newsletter... 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