74. Multiple Choice The Audience's Information Needs Are The Most Important Consideration. The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. a. Which of the following statements about an informative introduction is TRUE? An effective message will reach all audiences, regardless of background. Answer: It is run by the channel, either to the next channel in the distribution chain or to final customers. To boost sales, Gustaves decided to give scratch-and-win coupons to all buyers, with a chance to win a three-day trip to the Carribean for the lucky buyer. 7) Giving the intermediaries incentives to carry and sell the product is most likely to be known as ________ activities. It should end with a "WOW" statement. The following statements about the synopsis of a proposal are true except A synopsis may be unnecessary if your proposal is solicited. Sending an e-mail is a less formal type of communication, so electronic cover letters do not need to follow the business format. b. Sales promotion programs are targeted only at consumers. _____ promotion is used to keep a familiar brand name in the public's mind and is prevalent during the maturity stage of the product life cycle. A)Sales promotion is a deceleration tool. Which of the following statements about sales promotion is true? D)Sales promotion may be used anywhere along the marketing route. Recently, the company released a new line of blenders called Amalgee. AIDA concept 5. But the sales of Amalgee did not meet the expected figures. B)Sales promotion normally involves an indirect inducement. a. The companies having different objectives choose different kinds of promotion. 4. in some cases, a synopsis or … D. a. 6) Which of the following statements is true about channel-originated promotion? Persuasion typically becomes the main promotion goal when a product enters the growth stage of its life cycle. 53._____ promotion is designed to stimulate a purchase or an action. 4) Gustaves Electronics are a leading brand in kitchen appliances. 19. C)Sales promotion is usually considered to be complementary. a. Influence b. Amusement c. Informative d. Persuasive e. Reminder ANS: E PTS: 1 REF: 253 OBJ: 16-4 TYPE: Def TOP: AACSB Reflective Thinking| TB&E Model Promotion 75. B. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. It should be less than 5 percent of total speech time. Which of the following statements about sales promotion is true? These are: Informative Promotion: The primary objective of every promotional activity is to disseminate information about the product, product line, brand, and the company.The informative promotion is prevalent at every stage of product life cycle and is an essential ingredient for creating the primary demand. Which of the following statements about electronic cover letters is true? Reminder c. Informative d. Connective Persuasive promotion is designed to stimulate a purchase or an action. d. It should include an audience response statement. E)Sales promotion adds intangible immediate value to the brand. It is designed to stimulate a purchase or an action. . Question: Which Of The Following Statements About Informative Presentations Is True? Your Own Goals Are The Most Important Consideration. 54. A proper promotional mix is one that Which of the following statements about sales promotion programs is true? Which of the following statements is true of persuasive messages? Sales promotions are usually used together with advertising, personal selling, direct and digital marketing, or other promotion mix tools. A. Which of the following statements is true of persuasive promotion? 10. Nearly three quarters of all sales promotion dollars are spent on consumer promotions. Persuasive b. → Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers. c. It should "pitch" your speech to your audience. People tune out repetitious messages, so they quickly lose effectiveness. asked Jul 19, 2019 in Communication & Mass Media by choconilla477. Personal selling, direct and digital marketing, or other promotion mix.. Many sales promotion programs is true of persuasive messages called Amalgee through to customers! By the channel, either to the brand expected figures on consumer.! Mix tools electronic cover letters is true of persuasive messages of the following about. 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